1. Instead of “Make it better”
Use this when you have a draft — an email, a flyer, your website copy — and you want a real edit, not a rewrite of things that already worked.
Adopt the role of an expert editor. Before you change anything, tell me: - the one job this piece has to do - the 3 places it loses me - what you'd cut first Then rewrite it fixing only those 3. Don't touch anything that already works. My draft [PASTE IT]