Learn the SEO That Gets You Found by Google and ChatGPT
Search is splitting in two: the rankings you know, and the A.I. answers your customers are already reading. The AI Search & SEO Mastery Course from Search Atlas teaches both in one framework, from technical fundamentals to getting your content cited by ChatGPT, Gemini, and Perplexity.
See the Mastery CoursePartner link: we earn a commission if you enroll through our links, at no extra cost to you. We only recommend tools we use in our own work.
The rules of being found online just changed
For twenty years, SEO meant one thing: rank on Google's first page. Now your customers also ask ChatGPT who to hire, get answers from Google's A.I. before the first blue link, and trust whatever the machine summarizes. The businesses that show up in those answers aren't lucky. Their sites are structured so A.I. engines can read, trust, and cite them.
We build that structure into every site we deliver, and plenty of our own pages explain pieces of it for free. But if you want the full discipline, the kind you can apply to any site you'll ever own, it deserves a real course taught by people who work on this problem daily. This is the one we point people to.
It's made by Search Atlas, the SEO software company behind the OTTO automation tool, and it covers the same ground we walk for clients: technical SEO, content, authority, local, and the new layer the industry calls GEO, Generative Engine Optimization.
Eight modules, from fundamentals to A.I. citations
The full curriculum runs from how search engines actually score pages to how large language models decide which businesses to recommend.
Foundations of AI Search & Holistic SEO
Evidence-backed SEO grounded in Google's own patents: how modern search, embeddings, and generative systems actually work, plus the Authority, Content, Technical, UX framework.
The Technical Core
Crawl signals, site structure and URLs, the schema "cheat code" for structured data, crawl budget, indexation, and mobile UX.
Content Engineering & Semantic SEO
What Google counts as good content: EEAT, topical maps, intent and entities, and A.I.-assisted workflows for creating content at scale.
Authority Architecture
PageRank and domain metrics, backlink audits and gap analysis, strategic link acquisition, and balancing inbound, internal, and outbound links.
UX, CRO & Behavior Signals
Measuring user behavior signals, improving conversion rates, and semantic mirroring across queries, content, and paid media.
Local SEO & Google Business Profile
The two local battlegrounds, Maps and organic, plus relevance, proximity, reputation, and auditing and automating your GBP. The same ground our done-for-you GBP service covers.
A.I. Automation with OTTO
Where manual work ends and automation starts: prioritized website audits, competitor analysis that finds actionable data, and reporting.
Generative Engine Optimization (GEO)
How LLMs decide which content to trust, getting your content into ChatGPT and other engines, and influencing A.I. answers about your business.
Taught by the people who build the tools
Manick Bhan
Founder & CEO, Search Atlas
A recognized pioneer in Generative Engine Optimization: how businesses get visible in ChatGPT, Gemini, and Perplexity. Search Atlas reports serving over 6,000 brands worldwide. Manick previously founded Inc. 5000 company LinkGraph and has been featured in The Times, Search Engine Land, and CNET.
Arman Advani
Partner & Director of Search, Search Atlas
Director of SEO at LinkGraph, where he leads large-scale SEO campaigns, technical audits, and performance work for a wide client portfolio. He combines deep technical SEO and content strategy expertise with hands-on campaign experience.
One price, published here like everything else we recommend
One-time, at the time of writing. Search Atlas values the included systems at over $3,497; confirm current pricing on their page.
- All 8 modules, from fundamentals through GEO
- The Holistic AI Search Framework
- Technical, content, authority, and UX training
- Local SEO and Google Business Profile mastery
- A.I. automation training with OTTO
Just want the software? Start a free Search Atlas trial or explore the platform first.
Take the course, or skip it and hire us
A $997 course is a great buy for some owners and the wrong buy for others. Here's the honest split.
The course is worth it if you...
- Want to run your own SEO long-term and understand every decision
- Manage marketing for a business, or several, as part of your job
- Are an agency, freelancer, or marketer adding A.I. search skills
- Like knowing how things work before you pay anyone to do them
Skip it and hire help if you...
- Run your business all day and won't realistically watch 8 modules
- Need results on one website, yours, not a career skill
- Would rather pay a flat price for a site built A.I.-ready from day one
- Want your Google Business Profile handled for $225 instead of studied
Before you enroll
Is this your course?
No. The AI Search & SEO Mastery Course is created and sold by Search Atlas, the company behind the OTTO SEO automation platform. We're a partner: we earn a commission when you enroll through our links, at no extra cost to you, and we recommend it because the curriculum matches how we actually build and optimize sites.
Do I need to be technical to follow it?
The course starts at fundamentals, how search engines crawl, index, and score pages, before it climbs into schema, crawl budgets, and LLM behavior. Expect to work: it's a professional curriculum, not a highlight reel. If you can edit your own website, you can follow it.
What's GEO, and why should a local business care?
Generative Engine Optimization is the practice of getting your business into A.I.-generated answers: ChatGPT recommendations, Google's A.I. results, Perplexity citations. Local customers increasingly ask these tools who to hire. The course's final module covers how LLMs decide which businesses to trust and how to become one of them.
Does buying the course include the Search Atlas software?
The course and the software are separate products. The training includes modules on automating with OTTO, Search Atlas's tool, and you can try the platform free to follow along. Check the course page for exactly what's bundled at any given time.
Can't I just hire you instead?
Yes, and for a lot of owners that's the better math. Every website we build ships with the technical SEO, schema, and A.I.-readable structure the course teaches, at a flat published price. The course is for people who want the skill; our services are for people who want the result.
Learn it, or have it built for you. Either way, get found.
Enroll in the Mastery Course and learn the full A.I. search discipline, or tell us about your business and we'll build the result into your website for a flat price.
Enroll in the Course Get a Free Website QuotePartner link · We earn a commission if you enroll · Or call (623) 226-5863
Go High Level Designs builds Goodyear small business websites with A.I.-ready SEO baked in. See our flat website pricing, the Google Business Profile service, or how we build for mobile.