Real numbers for every option: build it yourself, hire a freelancer, hire an agency, or hire us. No "it depends" without the numbers behind it.
In 2026, a small business website costs anywhere from about $17 a month on a DIY builder (plus your weekends), to $1,500–$8,000 from a freelancer, to $6,000–$12,000 or more from an agency. Here in Goodyear, we build custom 3–5 page small business websites for $750 to $1,250 flat, quoted up front, plus the $99/month GoHighLevel platform your site runs on. That's the whole required bill.
The big-name builders. Cheap to start. You do all the work, and the monthly fee never ends.
Typical 2026 rates run $50–$150 per hour. Quality varies as much as the price does.
Small-business projects at boutique agencies. Retainers of $500–$2,500 a month are common after launch.
Custom 3–5 page site, built here in Goodyear. Nothing else is required to buy.
The big DIY builders advertise plans from about $17 a month. The plans most businesses actually need run $29 to $49 a month, and the top tiers go past $99. Add a domain renewal (roughly $10 to $25 a year after the free first year), business email (about $6 to $14 per user per month), and the paid apps for booking or email marketing, and a "cheap" DIY site commonly lands between $400 and $900 a year. Every year.
The bigger cost is your time. You're learning a design tool, writing your own copy, and figuring out SEO at 10pm after a full day of running your business. If your evenings are worth something, price them in.
Freelance designers in 2026 typically charge $1,500 to $8,000 for a small business website, or $50 to $150 an hour. Good freelancers are worth it. The risk is the range: you don't always know what you're getting until you've paid for it, and when a freelancer moves on, your updates and fixes move with them.
Boutique agencies typically quote $6,000 to $12,000 for a small business site, and larger shops go well past that. Many also want a monthly retainer of $500 to $2,500 after launch. For a company with a marketing department, that model can make sense. For a Goodyear shop that needs five good pages and a phone that rings, it's usually more process than you need at a price built for someone else.
We're a Goodyear web design studio, and our core offer is one flat quote: $750 to $1,250 for a custom 3–5 page website, priced up front. Custom design, no recycled template. Built mobile-first and fast. On-page SEO for Goodyear searches. Contact forms and click-to-call wired in. You review it before it goes live. Your site runs on the GoHighLevel platform at $99/month, which covers hosting, a CRM, review automation, and online booking in one bill. Those two numbers are the whole required cost; everything else we offer is optional and added only if it earns its keep.
Whoever builds your site, these six line items show up later. Ask about every one of them before you sign anything.
Usually free the first year, then it renews annually. Small, but it's yours to keep paying. Make sure it's registered in your name, not your designer's.
DIY builders bundle it into the subscription. Agencies often bill it separately. With us, hosting is included in the $99/month GoHighLevel plan your site runs on, not a surprise line item.
[email protected] instead of a Gmail address. It's a Google Workspace subscription, and someone has to set it up correctly. We do that setup for up to 5 accounts for a flat $250.
Your Google Business Profile is what shows up on the map when Goodyear customers search. We create and optimize it for a flat $250, and do the same for Bing Places for $250. Most quotes never mention either.
Agencies sell this as a retainer. We don't. Updates are $150 an hour, billed by the actual time. Small tweaks stay small.
Booking tools, email marketing, review software, a CRM. Bought separately, they stack up fast. The $99/month GoHighLevel plan your site runs on replaces several of them in one bill.
| DIY Builder | Freelancer | Agency | Go High Level Designs | |
|---|---|---|---|---|
| Upfront cost | $0–$500 (templates, apps) | $1,500–$8,000 | $6,000–$12,000+ | $750–$1,250 flat |
| Required monthly cost | $17–$99+ | Varies | Retainers common ($500–$2,500) | $99/mo GoHighLevel platform, hosting and marketing tools included |
| Who does the work | You | One person | A team you rarely meet | A designer based in Goodyear |
| Local SEO for Goodyear | If you learn it | Sometimes | Often an upsell | Included in the website price |
| Google & Bing listings | You set them up | Rarely included | Part of a retainer | Flat $250 each, optional |
| Business email setup | You set it up | Rarely included | Billed hourly | Flat $250 for up to 5 accounts, optional |
| Updates after launch | Your evenings | If they're available | Retainer required | $150/hour, no retainer |
The website and the $99/month platform it runs on are the whole required bill. Everything else is optional and added only if it earns its keep.
3–5 page site, quoted up front
Custom design, mobile-first, on-page SEO for Goodyear searches, contact forms and click-to-call wired in. You review it before it goes live.
Start My WebsiteRequired. Your site's home: hosting plus your marketing engine
Website hosting included, CRM and unified inbox, review requests on autopilot, online booking calendar. Replaces several separate subscriptions.
See How It WorksOptional. $500 one-time setup
Answers calls and chats 24/7, books appointments while you work, follows up with every lead. Trained on your business.
Meet the A.I. AgentNationally in 2026: DIY builders run about $17 to $99+ a month, freelancers typically charge $1,500 to $8,000, and agencies typically charge $6,000 to $12,000 or more for a small business site. We build custom 3–5 page websites for Goodyear businesses for $750 to $1,250 flat, plus the $99/month GoHighLevel platform the site runs on.
Because our overhead isn't yours to pay. We're a local studio, not an agency with account managers and a downtown lease. We build on one platform we know deeply, we work efficiently, and we make our real money on long-term relationships, not inflated build quotes. The price is profitable for us and fair to you.
Plan for your domain renewal (about $10 to $25 a year) and business email if you want it (about $6 to $14 per user per month, or we set up Google Workspace for up to 5 accounts for a flat $250). Your site runs on the GoHighLevel platform at $99/month, which includes hosting, a CRM, review automation, and booking. Updates are $150 an hour with no retainer. There are no other required costs from us.
Up front, yes. But compare what the monthly money buys. A builder's $29 to $49 plan gets you hosting and a template you build yourself, and the booking, review, and CRM apps cost extra on top. Our $99/month platform includes all of those in one bill, under a site a professional built with Goodyear-focused SEO. Similar monthly money, very different business.
If you want local customers, yes. It's the listing that appears on the map when someone in Goodyear searches for what you do, and it's often seen more than the website itself. We create and optimize it for a flat $250, and we can do the same for Bing Places for $250.
Any change after launch: new photos, price changes, a new page, seasonal offers. You're billed for the actual time, not a monthly retainer, so a ten-minute tweak costs a fraction of an hour, not $500 a month whether you need it or not.
The website is $750 to $1,250 one time, and the GoHighLevel platform it runs on is $99/month. If you add the A.I. agent at $297/month plus its $500 one-time setup, and all three $250 add-ons (Google Business Profile, Bing Places, Google Workspace setup), you'd be at $2,000 to $2,500 one time and $396 a month. Most clients start with the website and platform, then add pieces when they're ready.
Tell us about your business and we'll quote your site up front. If you have a current site, we'll review it too. No pressure after the quote; it's yours either way.
Start My WebsiteOr call (623) 226-5863 · Free quote · Reply within 1 business day
Go High Level Designs builds Goodyear small business websites for owners across the Phoenix West Valley. See what's included in our web design service for Goodyear, or browse the portfolio to judge the work yourself.